🇺🇸 Verenigde Staten · Marketingmanager
per sector 157 000 € / jaar
Gemiddeld salaris — 157 000 € / jaar.
157 000 € / jaar
💰 Salarisspreiding — per sector / specialisme
Gemiddelde is het hoofdgetal; de spreiding is de realiteit.
195,000 $
Tech / SaaS Marketing
Product-led growth, demand gen
🟢 Tier 1 — BLS OEWS May 2024
175,000 $
Brand Marketing
CPG / retail flagship brands
🟢 Tier 1 — BLS OEWS May 2024
165,000 $
Performance Marketing
Paid media ROI ownership
🟢 Tier 1 — BLS OEWS May 2024
145,000 $
Content / SEO Manager
Organic acquisition
🟢 Tier 1 — BLS OEWS May 2024
🗺️ Het traject — stap voor stap
- 1. Bachelor (any) (4 jaar) — Marketing / business / liberal arts
- 2. Coordinator / Analyst (2~3 jaar) — Campaign execution, data hands-on
- 3. Manager (own a channel) (3~5 jaar) — B2B demand gen / brand / content
- 4. Senior / Director (3~5 jaar) — Multi-channel, team management
- 5. VP / CMO (— jaar) — Full-funnel ownership
💵 Specialismen — zelfde titel, ander getal
| Specialty / Industry | Mean / yr | Notes |
|---|---|---|
| Tech / SaaS Marketing | 195,000 $ | Product-led growth, demand gen |
| Brand Marketing | 175,000 $ | CPG / retail flagship brands |
| Performance Marketing | 165,000 $ | Paid media ROI ownership |
| Content / SEO Manager | 145,000 $ | Organic acquisition |
| Field / Event Marketing | 135,000 $ | Sales-aligned events |
🏢 Werkgeverstypen — basis vs totaal comp
Tech Company
Base + RSU + bonus
Agency
Base + client-perf bonus
F500 CPG
Base + LTI + perf bonus
📈 Inkomen door de jaren
Marketing Coordinator
60,000 $
0~2 yr
Marketing Manager
110,000 $
3~7 yr
Senior / Director
170,000 $
7~12 yr
VP / CMO
250,000 $
12+ yr
📚 Dieper graven
Vier subpagina's — geschenk, visie, traject, geschiedenis.