🇺🇸 Estados Unidos · Director de Marketing
por industria 157 000 € / año
Salario medio — 157 000 € / año.
157 000 € / año
💰 Espectro salarial — por industria / especialidad
La media es el titular; el rango es lo que importa.
195,000 $
Tech / SaaS Marketing
Product-led growth, demand gen
🟢 Tier 1 — BLS OEWS May 2024
175,000 $
Brand Marketing
CPG / retail flagship brands
🟢 Tier 1 — BLS OEWS May 2024
165,000 $
Performance Marketing
Paid media ROI ownership
🟢 Tier 1 — BLS OEWS May 2024
145,000 $
Content / SEO Manager
Organic acquisition
🟢 Tier 1 — BLS OEWS May 2024
🛤 El camino — paso a paso
- 1. Bachelor (any) (4 años) — Marketing / business / liberal arts
- 2. Coordinator / Analyst (2~3 años) — Campaign execution, data hands-on
- 3. Manager (own a channel) (3~5 años) — B2B demand gen / brand / content
- 4. Senior / Director (3~5 años) — Multi-channel, team management
- 5. VP / CMO (— años) — Full-funnel ownership
💵 Especialidades — mismo título, otro número
| Specialty / Industry | Mean / yr | Notes |
|---|---|---|
| Tech / SaaS Marketing | 195,000 $ | Product-led growth, demand gen |
| Brand Marketing | 175,000 $ | CPG / retail flagship brands |
| Performance Marketing | 165,000 $ | Paid media ROI ownership |
| Content / SEO Manager | 145,000 $ | Organic acquisition |
| Field / Event Marketing | 135,000 $ | Sales-aligned events |
🏢 Tipos de empleador — base vs comp total
Tech Company
Base + RSU + bonus
Agency
Base + client-perf bonus
F500 CPG
Base + LTI + perf bonus
📈 Ingreso a lo largo de los años
Marketing Coordinator
60,000 $
0~2 yr
Marketing Manager
110,000 $
3~7 yr
Senior / Director
170,000 $
7~12 yr
VP / CMO
250,000 $
12+ yr
📚 Profundizar
Cuatro subpáginas — regalo, visión, camino, historia.